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Andy Carvell (Phiture)
Brave New Digital World
Marketing
English
Welcome to Brave New Digital World – the podcast where we explore the future of growth marketing, mobile, and AI with some of the brightest minds in the industry.
Website
Episodes
14
22 April 2026
The Art of Finding What Everyone Else Is Overlooking: Stas Rozenbaum on AI, Attribution, and Mobile Growth
What if the biggest growth opportunities are the ones everyone else is ignoring?In this episode, Andy meets Stas Rozenbaum, a growth leader with a career spanning Ada Health, Zalando, Mika Health, and Ovum Care, currently working as a Country Marketing Lead at Amazon, to talk about how to find the gaps others miss, why marketing attribution was always a bit of an illusion, and what AI is really...
51 min
07 April 2026
AI, Brand Building, and the Future of Modern Marketing: Luke Costley-White, Founding Growth Sensei at DOJO AI
What happens when the old growth playbook stops working?In this episode, Andy and Luke Costley-White, Founding Growth Sensei at DOJO AI, talk about the shifts redefining modern marketing, like rising ad costs, the return of brand, the limits of performance marketing, and why AI is already changing how teams operate.This episode is about expert-led influence, full-funnel thinking, outdated...
46 min
23 March 2026
Rethinking Product, AI & Human Connection: Noam Auerbach, Associate Director at Leadtech Group
In this episode, we're joined by Noam Auerbach, a product leader with a background in neuroscience and experience across SoundCloud, Yay, Tourlane, Enhanced CV, and Spark Networks, where he was VP of Product Management.Noam has spent his career at the intersection of human behavior, technology, and growth. His take is that product, growth, and marketing aren't separate disciplines; they're...
35 min
09 March 2026
Influencer Marketing, Measurement, and Modern Growth Complexity: Ekaterina Petrakova, Director of Market Expansion at YesStyle
In this episode, our guest is Ekaterina Petrakova, Director of Market Expansion at YesStyle, to discuss what growth really looks like when the rules keep changing.From Rocket Internet’s high-speed startup machine to brand-led retail at Ace & Tate and Mr. Spex, Ekaterina has seen both sides of the equation: performance obsession and long-term brand building. Now leading expansion across EMEA...
41 min
23 February 2026
AI, Agents, and the Return of Marketing Fundamentals: Alex Beresford, Chief Growth Officer at TaxFix
In this episode of Brave New Digital World, Andy Carvell sits down with Alexander Beresford, Chief Growth Officer at Taxfix, to talk about what happens when traditional marketing fundamentals collide with generative AI.Alex shares lessons learned moving from PayPal to early-stage startups, focusing on brand momentum, building infrastructure, and the shift from scale to zero-to-one. The discussion...
51 min
12 November 2025
App Store Marketing & Distribution at Scale: Michael Grierson, Senior ASO Lead at Canva
In this episode of Brave New Digital World, Andy Carvell sits down with Michael Grierson, Senior Global ASO Lead at Canva, to explore how app marketing is evolving from static store listings to dynamic, content-driven discovery.Michael shares lessons from his journey through Skyscanner and Canva — from embracing failure as a growth engine to scaling creative production through AI. The...
41 min
28 October 2025
AEO as a Distribution Channel for Apps: Ekaterina Gamsriegler, Head of Marketing at MyGroove
In this mini episode, Andy sits down with Ekaterina Gamsriegler, the Head of Marketing and Growth at MyGroove, to discuss her journey from SEO to mobile app marketing. They explore the evolving challenges that growth and marketing teams face, particularly for apps in an increasingly crowded app market.
10 min
26 August 2025
The Future of Performance Marketing for Apps: Hamza Alsamraee, Founder & CEO at NewForm
What happens when you combine a Stanford math brain, TikTok addiction, and an obsession with creative performance? You get Hamza Alsamraee, CEO of Newform, and this week’s guest on Brave New Digital World.Hamza and Andy talk about:How he bootstrapped a paid social agency while still in collegeWhy most AI-generated ads aren’t worth testingWhat “dropshipping for software” means (and why it’s very...
41 min
28 July 2025
Winning With a Data-Fluent Creative Team: Sharon Romang, VP of Creative at Front Row
In this episode of Brave New Digital World, Sharon Romang — VP of Creative at Front Row and former Smartly.io lead — joins Andy Carvell to explore how today’s most effective marketers blend storytelling, performance, and tech. From building agency-owned tools to navigating AI rollouts (and Duolingo’s recent misstep), Sharon shares battle-tested insights on where creative work is headed — and why...
43 min
14 July 2025
UA-Driven Product Development, iOS Marketing, and More: Roi Nam, Founder & CEO at Airbridge
In this episode of Brave New Digital World, Andy sits down with Roi Nam, CEO and founder of Airbridge and AB180, to unpack seismic shifts in mobile marketing, measurement, and AI-powered growth. Roi shares how leading teams are flipping the script — launching products after testing UA performance, scaling AI-generated creatives by the millions, and navigating the post-ATT iOS landscape with...
41 min