The Art of Finding What Everyone Else Is Overlooking: Stas Rozenbaum on AI, Attribution, and Mobile Growth

What if the biggest growth opportunities are the ones everyone else is ignoring?

In this episode, Andy meets Stas Rozenbaum, a growth leader with a career spanning Ada Health, Zalando, Mika Health, and Ovum Care, currently working as a Country Marketing Lead at Amazon, to talk about how to find the gaps others miss, why marketing attribution was always a bit of an illusion, and what AI is really changing for growth teams today.

The episode will walk you through the complexity of incrementality testing and why it's still out of reach for most smaller companies, the slow erosion of trust in influencer marketing, bold branding as a competitive edge, and the uncomfortable reality that management just wants deterministic answers in a world that isn't deterministic at all.

Find Stas on LinkedIn:linkedin.com/in/stas-rosenbaum

Resources mentioned in this episode: Growth Levers and How to Find Them — Matt Lerner