The Future of Performance Marketing for Apps: Hamza Alsamraee, Founder & CEO at NewForm

What happens when you combine a Stanford math brain, TikTok addiction, and an obsession with creative performance? You get Hamza Alsamraee, CEO of Newform, and this week’s guest on Brave New Digital World.

Hamza and Andy talk about:

How he bootstrapped a paid social agency while still in collegeWhy most AI-generated ads aren’t worth testingWhat “dropshipping for software” means (and why it’s very real)The future of media buying, UGC fatigue, and fake podcasts

Plus: why tracking actually matters, and how most marketers are still winging it.

Whether you’re scaling spend, building creative workflows, or just trying to keep up with the algorithm, this one’s worth your time.

Find Hamza online:

@hamzaalsamraee on XHamza on LinkedIn

Resources Hamza recommended:

The Myth of Sisyphus - Albert Camus