AI, Brand Building, and the Future of Modern Marketing: Luke Costley-White, Founding Growth Sensei at DOJO AI

What happens when the old growth playbook stops working?

In this episode, Andy and Luke Costley-White, Founding Growth Sensei at DOJO AI, talk about the shifts redefining modern marketing, like rising ad costs, the return of brand, the limits of performance marketing, and why AI is already changing how teams operate.

This episode is about expert-led influence, full-funnel thinking, outdated channels that need to go, and what marketers should be doing differently if they want to grow in a more complex landscape. It’s sharp, practical, and full of opinions that might make a few people in marketing slightly uncomfortable in the best way.

Find Luke on LinkedIn:
https://www.linkedin.com/in/lukecostleywhite/

Resources mentioned in this episode:"Acquired" podcast