Audience Bridge [Insights]

Most newsletter operators are pricing their inventory wrong — and most advertisers are buying it wrong. In this episode, Jeff Eisenberg, co-founder of Media Intercept, breaks down how newsletter monetization actually works: why list size and open rate are vanity metrics, the real trade-offs between CPM, CPC, and CPA, and why treating newsletters as a pure bottom-of-funnel performance channel sets...

Matt Paulson, founder & CEO of MarketBeat, is just deleted 3 million "active" subscribers from his list — and he's doing it on purpose.In this episode of Audience Bridge Insights, recorded at MarketBeat's brand new Sioux Falls studio, I sit down with Matt for round two (he was my very first guest on this show) to unpack what's actually happening inside one of financial publishing's biggest...

Co-reg has a bad reputation in the newsletter world—but most people are doing it wrong.In this episode of Audience Bridge Insights, Chris Miquel sits down with Tim Bourquin (Co-Founder of AfterOffers) to break down what actually works in co-registration today, how to scale list growth without destroying deliverability, and why activation—not CPL—is the metric that matters most.What You’ll Learn:—...

What if the thing quietly killing your email program had nothing to do with your content, your subject lines, or your list size? In this episode, Chris sat down with Armando Roggio, VP of Audience Development at Quartz, to dig into the deliverability blind spot most media operators never see coming — until it's too late. Armando shares what surprised him most when they started fixing Quartz's...

Most newsletter publishers obsess over cost per lead. Nathan May, founder of The Feed Media (the largest agency for newsletter growth), explains why that's the wrong metric—and how one of his clients 10x'd revenue by increasing their CPL by 30%.In this episode of Audience Bridge Insights, Nathan breaks down:Why cost per lead is lying to you (and what to track instead)How creative became more...

Most publishers would look at the Catskills region of New York and say "too small to build a real business." Michael Kauffman proved them wrong.In this episode of Audience Bridge Insights, I sit down with Michael Kauffman, founder of Catskill Crew, a local newsletter that's rewriting the playbook on community publishing.Here's what makes his approach different:42,000 subscribers in a "small"...

In this episode of Audience Bridge Insights, Chris Miquel sits down with Ryan Deiss, founder of DigitalMarketer and Traffic & Conversion Summit, to break down why email remains the most valuable channel in digital marketing — even as social platforms, SEO, and paid ads continue to change.Ryan shares hard-earned lessons from two decades in digital marketing, including what happens when...

In this episode of Audience Bridge Insights, Chris Miquel sits down with one of the most respected deliverability experts in the world — Matt Vernhout, Principal Consultant at Email Industries, founder of EmailKarma, co-chair of the BIMI Working Group, and a 20-year veteran in email policy, authentication, and sender reputation. We dive deep into what’s really happening inside Gmail, Yahoo, and...

In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry.LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process.Together, we break down the real reasons your emails...

In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game.Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around...