Why More Subscribers Don’t Always Mean More Sales w/ Andrew Gould

His client’s email list was growing. The hiring inquiries weren’t coming.

Copywriter Andrew Gould suggested replacing a how-to guide with a case study showing the client’s work. Fewer people subscribed, but potential clients started asking if he was available.

That story gets at a question every newsletter publisher should ask: who is your list actually attracting?

Andrew joins Chris Miquel on Audience Bridge Insights to talk about writing emails that give the right people a reason to respond. A freelance direct-response copywriter since 2009, Andrew says his work has generated roughly $150 million for clients.

In this episode, we cover:

How your lead magnet shapes the audience you attractWhat most welcome emails fail to tell new subscribersWhy specific examples make your copy more believableWhat Andrew learned from an offer to 5,000 past buyers that nobody boughtHow to sell without losing your newsletter’s voiceWhy your best evergreen emails belong in your welcome sequenceHow to evaluate performance beyond opens and clicks

If you publish a newsletter, write email copy, or grow an email audience, this conversation will help you think through what happens after the sign-up.

Connect with Andrew:

https://x.com/AndrewWriteCopy

Connect with Chris:

https://x.com/miqchrishttps://www.linkedin.com/in/chrismiquel/

Subscribe to Audience Bridge Insights:

https://www.audiencebridge.io