He Kills Most Facebook Ads in 3 Days. One Has Run for 2 Years. w/ Manny Reyes

Most newsletter publishers buying Facebook ads are hunting for a winner. Manny Reyes kills losers fast enough that the winners can pay for them.

Manny is the founder and CEO of Boletín Growth, a paid growth agency for newsletters. He's helped acquire more than 5 million subscribers over six years of media buying, including time at Morning Brew. In this episode of Audience Bridge Insights, we get into how he tests, kills and scales ads, and why the cheapest CPA is often buying the wrong people.

In this episode:

Why a $1,000 test tells you nothing, and the month-one budget he needs insteadThe 10–20% ad win rate, and why creative volume is the only way the math worksUGC creators vs. AI actors: why paying $250 for one video no longer makes senseHis rule: never scale an ad more than 15–20% a dayHow he "graduates" a winning ad from testing to the main campaignUsing beehiiv's MCP to cut cohort analysis from a full day to about ten minutesWhy Facebook lead forms fill your list with email addresses from 2001LinkedIn is overrated for newsletters, and ads in other newsletters are underratedThe sub-$2 CPA myth

Connect with Manny:

Boletín Growth: https://www.boletingrowth.com/LinkedIn: https://www.linkedin.com/in/mannyreyesm/X: https://x.com/mannyyreyyes

Connect with Chris:

Subscribe to Our Newsletter: https://links.audiencebridge.io/subscribe-v2 Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismiquel/ Follow Chris on X: https://x.com/miqchris

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