Millions of Our People Use Public Transport Daily &
We’ve Developed the Most Effective Way To Reach Them.
Taxi Music Radio™ has found the marketing recipe to reach 4.6 million economically active adults and over 6.4 million young people across South Africa, by using one very basic, yet innovative and effective concept. Taxi Music Radio™ repeatedly conveys its marketing messages through audio streaming means on a daily basis.
DID YOU KNOW?
South African minibus taxi industry undertakes some 15 million commuter trips per day, transporting roughly 68% of the country’s households to and from work and school each day. This is no surprise as it has the penetration to pick up and drop off commuters within a radius of 100 metres from home and work. It is also a much-needed feeder into other transport modes such as bus and rail – giving it a firm grip on its substantial share of the public transport market.
The way in which Taxi Music Radio™ reaches its audience is remarkable and astonishing. Taxi Music Radio™ marketing consists of interpreted local and international hits, interspersed with advertisements. It reaches an audience of 4.6 million commuters – more than twice which is why is South Africa's biggest radio station.
LSM: 5-7
STREAMING:
Taxi Music Radio is available on web, android and IOS.
Commuters are able to access Taxi Music Radio by using their own uncapped wifi, unlimited lte mifi or use the free wifi that is available on these nationwide ranks listed below.
JOHANNESBURG TAXI RANKS
Park Central or Jack Mincer taxi rank (Noord
Street): Alexandra Township, Baragwanath
Hospital, Booysens, Diepkloof, Fourways, Halfway
House (Midrand, Kyalami, Modderfontein,
Norwood, Orlando, Pretori, Randburg, Sandton, Southgate, Vosloorus
The Bridge Taxi Rank (Corner Noord and King
George street): Dobsonville, Meadowlands Zone 1, Meadowlands Zone 9
Park City Taxi Rank (Opposite Park Station): East
Rand, Benoni, Brakpan, Imbalenhle, Springs,
West Rand, Beggersdaal, Kagiso, Krugersdorp,
Roodepoort, Westgate, Free State Province,
Harrismith, Qwa Qwa, Wadden, Eastern Cape, the former Ciskei, King William's Town, the former Transkei, Kwa Zulu Natal, Dundee, Durban,
Empangeni, Eshowe, Hluhluwe, Manguza, Mkhuze, Mnambithi, Mtubatuba, New Castle,
Nongoma, Nquthu, Phongolo, Pietermaritzburg,
Port Shepstone, Standerton, Volkrust, Vrede,
Vryheid, Ulundi, North West, Klerksdorp,
Mafikeng, Potchefstroom, Rustenburg, Limpopo,
Bushbuckridge, Don Donald, Ermelo, Giyani, Pietersburg, Tzaneen, Venda, Mpumalanga, Nelspruit, Witbank, Neighbouring States: Botswana, Swaziland, Zimbabwe
Metro Mall Taxi Rank (Corner Bree and West: Baragwanath Hospital, Diepkloof, Dobsonville,
Eldorado Park, Escort, Faraday, Klerksdorp,
Meadowlands, Orange Farm, Orlando, Senaoane, Boskop, Craighall Park, Fairlands.
Four ways, Mall of Africa, Greymont, Honeydew, Hyperama, Jules Street, Natalspruit, Randburg, Strydom Park, Yeoville, Chiawelo, Mapetla, Naledi. Pimville. Protea Glen. Protea North, Senaoane, Dube, Nancefield, Phefeni, Rockville
Westgate Taxi Rank: Bedfordview, Bez Valley, Bruma Lake, Eastgate, Everton, Palm Springs,
Sebokeng, Vereeniging
Carlton Centre Taxi Rank: Dobsonville, Dube, Island, Orlando, Sakies Garage, Zola
Corner Von Brandis and Commissioner Street:
Dobsonville, Dube, Green Village, Phefeni, Sakies Garage, Zola Corner Anderson and Von Brandis: Baragwanath, Chiawelo, Pimville, Protea, Senaoane
Corner Noord and Claim: Natalspruit / Katlehong
Noord (Between Twist and Claim street): Bloemfontein,
Lesotho, Welkom
CAPE TOWN TAXI RANKS
Langa, Nyanga, Site C, Cape Town Deck, Bellville,
Cleremont, Wynberg, Khayelitsha, Gugulethu, Mowbray, Du Noon, Khayamnandi
DURBAN TAXI RANKS
Central Durban, Pavilion Shopping Mall, UKZN
Westville, Pinetown, Umlazi, South Beach Inner
Loop, KwaSanti Umhlanga Rocks, Durban (Market),
Klaarwater, Umbilo, Newlands West, MontClair,
Cleremont, Kwandengezi, Tshelimnyama, Village
Luganda, Inanda, Newtown, KwaMashu
Taxi Music Radio™ appeals to South Africa's largest consumer base. The station aspires to bring its listeners valuable information, by only selecting advertisers and music which will positively contribute to day to day future living of the desired target market.
Reasons why you should advertise with Taxi Music Radio™
~More cost effective than any other competitive medium.
~Product category exclusivity available to clients.
~Smart listerners, stimulated content and striking advertising.
~Exceptional unduplicated reach.
Do you want to reach the South Africa's Biggest commuters? Make sure you choose us!
More info please email us to: sales@taximedia.co.za
