Mid-South Coast Radio better known as MSC Radio is a community driven online radio station born off the the NPO MSC Promise Foundation. Our radio is there to uplift local talent and offer training and more via the NPO and funding that comes in. Being online our reach is limitless MSC Radio is on social media and can download the app for the best access to our station. MSC Radio is a subsidiary of our NPO MSC Promise Foundation which compliments each other with their drive to uplift the local community which falls under the UMdoni Municipality. Being an NPO we are reliant on sponsors and advertising so from 2021 the sales and marketing team have their work set out to focus on marketing Msc radio has excellent advertising packages available for all types of business from small to big. MSC Radio in line with their vision aims to apply to services seta and other organizations to provide adequate training for current presenters and also those who want to join this exciting field of media. This will get more youth involved and perhaps they could be joining the other radio stations or open their own radio station. MSC plans on giving local artists and musicians a platform to showcase their talent hence being at Bhai plaza will give our people a space to perform at the mall once we can host events in the near future in accordance to government protocols for each ones health and safety. Msc Radio aims to be an online radio of choice and will probably continue to be online rather than getting a radio frequency as technology and social media platforms are all moving to online presence.