METSIMAHOLO FM

Metsimaholo FM 97.4MHz is a bilingual radio station that offers entertainment, information and

inspiration to the upper LSM audience of Metsimaholo and surrounding areas.

The station took to the airwaves in Metsimaholo on 01 February 2021 with the purpose of putting a

smile on every listener’s face. Although a complete commercial station, Metsimaholo resonates and

empathises with the community.

Metsimaholo FM 97.4 MHz format is 65% music, 35% talk. Youthful, Vibrant and Commercial music

which consists of 50% international and 50% South African songs.

Talk comprises 50% English (Morning and afternoon), 30% (Mid-day). Talk content is led by 974 Talk

Show. This unique news positioning finds expression in a topical good-news story opening and

closing each update.

Metsimaholo FM 97.4MHz’s growth in listenership has been phenomenal, making us the fastest

growing radio station in our area of broadcast. Our listeners are matured, affluent, high earners with

disposable income; are family orientated, care about their standard of living, their homes and

general health and well-being.

Core Business

Advertising

Translation service

Voice-Overs

Ad-Production