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Snark Snack # 2 isn't the first pancake, but it does start with pancakes and ends with real questions: Do SMBs have to be creators... And are creators becoming production companies?
Matt's neighbor is a shoe designer moonlighting as a sourdough baker with his own Instagram following, and it kicks off a genuine back and forth about what it actually takes to run a creator handle like a studio.
Short, unscripted, and once again, entirely about food.