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The Snarketing Podcast
The Snarketing Podcast
Matt Wurst, Valerie Vespa

The Snarketing Podcast

MarketingEnglish
The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.
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Episodes

Ep 76: Craig Allen - Founder at CALLEN
06 October 2026

Ep 76: Craig Allen - Founder at CALLEN

Craig Allen, Founder and Chief Creative Officer at CALLEN and co-writer of Old Spice's "Smell Like a Man, Man," joins the Snarketing Podcast to talk agency life, AI in advertising, creators, and a mustard brand.After five years at TBWA\Chiat\Day and a decade at Wieden+Kennedy, Craig went home to Austin and launched CALLEN, an independent agency and creative entrepreneurial lab that works for...
Ep 75: Dan Clancy - CEO at Twitch
22 September 2026

Ep 75: Dan Clancy - CEO at Twitch

Twitch CEO Dan Clancy joins Snarketing to break down live streaming, the creator economy, and why social media has become antisocial. Matt Wurst and Valerie Vespa talk with the NASA scientist turned AI PhD turned Twitch chief about his no-plan career path, Twitch's community-centered approach to entertainment, the end of creator exclusivity deals, brand safety and content moderation on a live...
Snark Snack 3: iPhone Launch Social Roast and Big Week for the IAB
13 September 2026

Snark Snack 3: iPhone Launch Social Roast and Big Week for the IAB

iPhone Duo jokes as a real-time marketing event... and an IAB forecast bump, all in Snark Snack # 3. Matt and Val break down whether brands newsjacking Apple's foldable launch counts as clever or just fast, then turn to IAB Creator Week and what's really behind the raised ad spend numbers. Short, unscripted, two I's in one episode.
Ep 74: Adam Puchalsky - President, Blink49 Brand Studio
01 September 2026

Ep 74: Adam Puchalsky - President, Blink49 Brand Studio

Branded content isn't a side hustle anymore, it's becoming the main event. Adam Puchalsky, President of Blink49 Brand Studio, joins Matt Wurst and Valerie Vespa to break down how brands, creators, and Hollywood are colliding, and why he thinks brands will eventually stand on stage accepting Oscars, Emmys, and Grammys.Adam walks through his path from agency life (JWT, BBDO, UM, Wavemaker) to...
Snark Snack 2: Bread Baking and Instagram-Making
20 August 2026

Snark Snack 2: Bread Baking and Instagram-Making

Snark Snack # 2 isn't the first pancake, but it does start with pancakes and ends with real questions: Do SMBs have to be creators... And are creators becoming production companies? Matt's neighbor is a shoe designer moonlighting as a sourdough baker with his own Instagram following, and it kicks off a genuine back and forth about what it actually takes to run a creator handle like a studio....
Ep 73: Liane Nadeau - Chief Media & Investment Officer at Digitas North America
12 August 2026

Ep 73: Liane Nadeau - Chief Media & Investment Officer at Digitas North America

Liane Nadeau, Chief Media and Investment Officer at Digitas North America, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk networked experiences, the death of channel planning, advertising to LLMs, and the fluid funnel.We get into why sports keeps taking a bigger share of the upfronts, how Digitas converged its direct and programmatic teams years ahead of the pack, and why...
Snark Snack 1: Highway Mangos and Subway Fortune Cookies
04 August 2026

Snark Snack 1: Highway Mangos and Subway Fortune Cookies

The first "Snark Snack" is here. The off-mic conversations Matt Wurst and Valerie Vespa have been having for years, now on the record. Episode 1 riffs on selling mangos in traffic and somehow ends with a fortune cookie side hustle aimed at the sad commuters on the LIRR. Short, unscripted, and exactly what happens when the mic stays on a little longer. New Snarketing episodes every other week,...
Ep 72: Scott Goodson & Steve Scutellaro - StrawberryFrog Chairman & CEO
29 July 2026

Ep 72: Scott Goodson & Steve Scutellaro - StrawberryFrog Chairman & CEO

StrawberryFrog founder Scott Goodson and new CEO Steve Scutellaro join Matt Wurst and Valerie Vespa on Snarketing for a rare two-guest conversation on succession, independence, and the future of agency culture. Scott built StrawberryFrog into one of advertising's most durable independent shops over nearly 30 years, then handed the CEO seat to Steve earlier this year. They talk candidly about what...
Ep 71: Dave Kersey - Global Head of Media at SharkNinja
15 July 2026

Ep 71: Dave Kersey - Global Head of Media at SharkNinja

SharkNinja Global Head of Media Dave Kersey joins the Snarketing Podcast to break down how one of the fastest-moving brands in consumer products runs media without a traditional media plan. Dave talks with hosts Matt Wurst and Valerie Vespa about ditching agency life for the brand side, why SharkNinja treats media planning as a thing of the past, and how the company engineers virality into...
Ep 70: Micky Ogando - Founder/CCO at Bakery
01 July 2026

Ep 70: Micky Ogando - Founder/CCO at Bakery

Micky Ogando, Founder and Chief Creative Officer of Austin agency Bakery, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk craft, AI, weird hiring, holding-company chaos, and why he will never cut his rate.Bakery is a three-time AdAge Small Agency of the Year with work for Nike, Diageo, Shiner, and Tree Hut, and Micky is one of the most candid creative leaders in the business....