Ian Charms Founder, Lisa Sahakian, On How To Level Up Your PR Strategy And Organically Appeal To Celebrities And Influencers

If you’ve seen your favorite celebrity or influencer wearing a custom charm necklace, it’s most likely a design from today’s guest, Lisa Sahakian. Lisa is the founder of Ian Charms, a handmade jewelry and apparel brand based in LA. We get into her transition from reality TV production assistant to full-time designer, what sets Ian Charms apart from other jewelry brands, and her approach to PR and marketing. Lisa is known for being a rule breaker in the design and social media spaces, and she shares how she’s building up her team to reflect her vision and stay true to her roots. She also gives us a sneak peek at what she has planned for this year, including a full clothing line and expansion into fine jewelry. 

 

Today, Lisa and I talk about: 

 

The moment Lisa knew she had to leave her day job and pursue Ian Charms full time  How Lisa incorporates humor, reality TV, and pop culture into her brand  The key Ian Charms employees, including her mom who handles all the bead work  Lisa’s favorite celebrities to work with and collabs that she’s manifesting for the future  Predictions for festival and summer jewelry trends 

 

“You don't need to go by the books; find whatever really works for you.”  #MAYFAIRWORLD

 

Get In Touch With Lisa

Shop Ian Charms HERE

Follow Ian Charms HERE 

Follow Lisa HERE 

 

MERCH:

We are offering 20% off with the code MAYFAIRWORLD. Shop our latest drop HERE. 

 

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This podcast is produced by Nikki Butler Media