Emi Jay Founder Julianne Goldmark On How to Have a Successful Collab Partnership And Expand Into New Product Categories

Julianne Goldmark launched Emi Jay in 2009, and it has since become the must-have hair accessory brand. Celebs like Kim Kardashian, Hailey Bieber, Emma Chamberlain, and Oprah rock Emi Jay clips, hair ties, and hair bands. All of us here at Mayfair are obsessed with the brand, so of course I had to ask Julianne about her favorite ways to style The Big Effing Clip, what’s coming up next for the brand, and how she’s created a whole story and lifestyle around Emi Jay. She shares the biggest hurdles that the brand has had to overcome and her top tips for having a successful collaboration. We also discuss her hiring philosophy and process, how she’s learned to delegate work, and what it was like doing a rebranding during the height of the pandemic. 

 

Today, Julianne and I talk about: 

 

The two eras of Emi Jay  Her formula for successful product drops  The responsibility she feels as a boss  Relinquishing control and trusting your team  Expanding into categories like swim, fashion, and beauty  Why storytelling is so important for brand identity  The best advice that she’s every received What it’s like working with her mom 

 

“I've had to take a step back and tell myself that I obviously can't be everywhere at one time and wear every single hat.”  #MAYFAIRWORLD

Get In Touch With Julianne

Shop Emi Jay HERE

Follow Emi Jay HERE

 

MERCH:

We are offering 20% off with the code MAYFAIRWORLD. Shop our latest drop HERE. 

 

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This podcast is produced by Nikki Butler Media