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In this episode of the Local Media HQ show, host TJ Larkin interviews Price Foulger, the creator of Low Tide Local in Northern California. Price shares his journey of launching a local newsletter focused on community events in Santa Cruz while simultaneously building a new roofing business. He explains how he views the newsletter not only as a passion project for community connection, but also as an effective, long-term marketing engine for high-ticket home services.
Price walks through his early growth strategies, detail how organic posts on Facebook and Nextdoor brought in thousands of initial subscribers, followed by cost-effective Meta ad campaigns. The conversation covers the balance between short-term lead generation and long-term community trust, as well as how local media brands create "local gravity" that benefits backend business offers.
Additionally, Price discusses leveraging technology to streamline operations, including using AI coding tools to build interactive, map-based event calendars for subscribers. The episode provides practical perspectives for local media operators and home service entrepreneurs looking to integrate media with traditional local business models.
For more information or to connect with Price Foulger, visit his website at lowtidelocal.media. You can also follow his updates on Twitter and Instagram under the handle @PriceFoulger.
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