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Local Media HQ
Local Media HQ
TJ Larkin

Local Media HQ

EntrepreneurshipEnglish
Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters.

Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

P.S. If you're monetizing an audience, check out greetform, the form that turns your signup moment into instant revenue. greetform.com
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Episodes

Local Directory is his Best Sponsorship Funnel (Part 2)
28 September 2026

Local Directory is his Best Sponsorship Funnel (Part 2)

Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/Ken Jee built Austin Founders Feed into a newsletter for Austin founders and entrepreneurs, growing it to approximately 6,500 subscribers by the time of this recording.After years of creating data science content on YouTube, Ken is now focused on local media, newsletter growth,...
His Local B2B Newsletter Sells Out Expert Columns (Part 1)
22 September 2026

His Local B2B Newsletter Sells Out Expert Columns (Part 1)

Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/Ken Jee built Austin Founders Feed into a newsletter for Austin founders and entrepreneurs, growing it to approximately 6,500 subscribers by the time of this recording.After years of creating data science content on YouTube, Ken is now focused on local media, newsletter growth,...
He Left His W-2 to Go All in on Local Media
14 September 2026

He Left His W-2 to Go All in on Local Media

Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/Sam Harper built The Waco Buzz to 16,000 readers, left his corporate job three months ago, and is now full-time on local media in Waco, Texas, newsletter, social, job board, and community events.In this Local Media HQ interview, Sam walks through the side-hustle-to-full-time jump (the...
170 Roofing Leads From 12 Social Media Videos
03 September 2026

170 Roofing Leads From 12 Social Media Videos

greetform turns a newsletter signup into revenue in the first few minutes: https://greetform.com/Katie Myers built Localish in Janesville, Wisconsin (about 65,000 people). Twelve videos for a free-roof giveaway pulled 170 leads. Her first dinner club got 50 people, and she barely has a newsletter.Katie is an insurance agency owner who opened in Janesville on March 1, 2020, knowing one person in...
How to Build a Local Media Business that Scales
10 August 2026

How to Build a Local Media Business that Scales

Local Media Camp: localmediacamp.com (discount code: LOCALHQ)Check out Greetform here: https://greetform.com/Join TJ Larkin as he interviews David Grant, GM at Blue Engine Collaborative, to dissect what separates struggling local publications from thriving media businesses. David breaks down data from thousands of media organizations, explaining why print mailing targeting high-value zip codes...
The Unique Marketing Strategy Home Service Companies Are Missing
27 July 2026

The Unique Marketing Strategy Home Service Companies Are Missing

Check out Greetform here: https://greetform.com/In this episode of the Local Media HQ show, host TJ Larkin interviews Price Foulger, the creator of Low Tide Local in Northern California. Price shares his journey of launching a local newsletter focused on community events in Santa Cruz while simultaneously building a new roofing business. He explains how he views the newsletter not only as a...
Transitioning from Instagram Page to Media Company
20 July 2026

Transitioning from Instagram Page to Media Company

Check out Greetform here: https://greetform.com/ In this episode, TJ Larkin interviews Travis from What's on Goldie to discuss how he built a massive local media presence on Australia's Gold Coast. Travis shares his journey from managing the platform as a side project to quitting his full-time tech sales job to go all-in on his media business. The conversation focuses heavily on how local...
Earning $100k+ Running a Local Media Brand Part Time
13 July 2026

Earning $100k+ Running a Local Media Brand Part Time

In this episode of the Local Media HQ Show, host TJ Larkin sits down with Andrew Smith, the founder of Huntsville Explorer, a hyper-local media brand based in Huntsville, Alabama. Andrew shares his journey of transitioning from a planned statewide blog network to running a hyper-focused city newsletter that currently boasts over 25,000 subscribers. The conversation breaks down the mechanics of...
How From Boise Reached $200k+ a Year Part 2
07 July 2026

How From Boise Reached $200k+ a Year Part 2

Welcome to Part 2 of our masterclass with Marissa Lavelle, the founder of From Boise. In this segment, host TJ Larkin pushes past basic business theories to uncover the exact day-to-day operations, hiring systems, and backend frameworks that keep a six-figure newsletter running smoothly. If you have ever wondered how to step back from micromanaging your brand and actually delegate tasks to a...
How From Boise Reached $200k+ a Year Part 1
30 June 2026

How From Boise Reached $200k+ a Year Part 1

In Part 1 of this episode, host TJ Larkin sits down with Marissa Lavelle, founder of the hyper-local media brand From Boise, to pull back the curtain on building a highly profitable local newsletter. Marissa shares her foundational journey, detailing how she grew her subscriber base to over 25,000 readers and an Instagram following of over 40,000. The conversation targets the financial realities...