About
Most of us in the fitness industry understand the many struggles associated with being able to make a good living doing what we do in helping our clients get to their goals. The cost of doing business as a fitness coach is usually not one that’s well thought out or of by both coaches and clients. This raises the question, what is you “worth” and how do you valuate your energy, time and knowledge. Also, how do you create the price point at which you sell your product or service to your clients.
On the other hand, looking at it from the client perspective the question arises as to how do you as a client decide who to train or coach with, as there are so many trainers and coaches out there to choose from. This remains the question that one must answer. The reality is that coaching and training is all about your needs and goals. It should not be based on the look of the coach or trainer, however, the knowledge and experience they have with training clients not themselves. Too often clients find themselves choosing a coach or trainer who either mirrors the picture embodied in that person of what they would want to look like and they go for that person. The problem with that approach is that generally, those coaches and trainers are usually not able to service those clients to their expectations. The simple reason for this is the lack of experience gained and knowledge to support training someone other than themselves.
When selecting a coach clients must ensure that they do their due diligence on the coaches as well as coaches on their clients. It’s always a good practice to success for both. Using this information to valuate you and your services will set you apart from your competition and make put you on top as a highly demanded coach/trainer.
One of the biggest mistakes that coaches make when establishing their price point is the failure to properly investigate the current market rate, a failure to justify the dollar amount they charge by establishing a verifiable breakdown of each sessions cost, being linear, and failing to further educate themselves. A big part of being a successful coach/trainer is being able to market your services and skills. Most coaches/trainers have no idea how to properly market nor do they know how to present their services to their target audience. Most find it easier to take on roles as coaches/trainers working in big box corporate gyms where they generally are under paid and over worked. Unfortunately, this is one of the biggest mistakes made as this undermines the coaches true potential and starves their growth.
The points made only validates the fact that as a coach or trainer we must find our worth in knowing your product, knowing your market, knowing your client base and more importantly knowing your worth.
On the other hand, looking at it from the client perspective the question arises as to how do you as a client decide who to train or coach with, as there are so many trainers and coaches out there to choose from. This remains the question that one must answer. The reality is that coaching and training is all about your needs and goals. It should not be based on the look of the coach or trainer, however, the knowledge and experience they have with training clients not themselves. Too often clients find themselves choosing a coach or trainer who either mirrors the picture embodied in that person of what they would want to look like and they go for that person. The problem with that approach is that generally, those coaches and trainers are usually not able to service those clients to their expectations. The simple reason for this is the lack of experience gained and knowledge to support training someone other than themselves.
When selecting a coach clients must ensure that they do their due diligence on the coaches as well as coaches on their clients. It’s always a good practice to success for both. Using this information to valuate you and your services will set you apart from your competition and make put you on top as a highly demanded coach/trainer.
One of the biggest mistakes that coaches make when establishing their price point is the failure to properly investigate the current market rate, a failure to justify the dollar amount they charge by establishing a verifiable breakdown of each sessions cost, being linear, and failing to further educate themselves. A big part of being a successful coach/trainer is being able to market your services and skills. Most coaches/trainers have no idea how to properly market nor do they know how to present their services to their target audience. Most find it easier to take on roles as coaches/trainers working in big box corporate gyms where they generally are under paid and over worked. Unfortunately, this is one of the biggest mistakes made as this undermines the coaches true potential and starves their growth.
The points made only validates the fact that as a coach or trainer we must find our worth in knowing your product, knowing your market, knowing your client base and more importantly knowing your worth.