The 8 Hidden Infrastructure Issues Tanking Your Deliverability Right Now - with LB

In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry.

LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process.

Together, we break down the real reasons your emails aren’t inboxing and what you can do today to fix them.

🔥 Topics Covered:

Why your content is getting filtered (and it’s not “spam words”)Image compression, code bloat & secure linksDMARC, SPF, DKIM, and BIMI explained in plain EnglishHow hackers use “list bombing” & how to protect your formsDedicated vs Shared IPs — which one’s right for youWhen your deliverability crashes overnight (what to check first)Google’s One-Click Unsubscribe enforcementHow LB saves brands millions on email infrastructureWhat to audit before selling your media or newsletter businessWhere to find LB & final thoughts

💡 Key Takeaways:

Bloated HTML and uncompressed images are killing your inbox placement.DMARC is no longer optional. Start at p=none, collect data, then move to reject.Shared IPs are fine for low senders, but serious senders need dedicated infrastructure.Google now enforces one-click unsubscribes. Non-compliance = lower reputation.Your deliverability = your revenue. Stop guessing, start measuring.

🔗 Connect with LB Blair:

LinkedIn → https://www.linkedin.com/in/lbblairSend Edge Consulting → https://www.sendedge.com

🔗 Learn more about Audience Bridge:

Website → https://www.audiencebridge.ioNewsletter → https://www.audiencebridge.io/subscribe

🔗 Inside this Episode:

Image Compression → https://tinypng.com/Spamhaus Reputation → https://www.spamhaus.org/domain-reputation/Gmail Enforcement → https://support.google.com/a/answer/14229414