Storytelling Your Brand for Greater Profit – Paul Furiga
Jay Izso
00:59:50
Podcast
A New Direction
About this episode
We all love a good story. In fact, we watch movies and TV shows because we love the storytelling that happens with in them. But some how in business we get a disconnect between storytelling and our brand. Sure we will spend tons of money on marketing, believing that it is making a difference. But we are perhaps missing the greatest marketing advantage each of us have...and that is telling your story...your unique story that could be resonating with more potential customers and clients. The fact is you need more than marketing you need storytelling of your brand. And on this episode of A New Direction with have one the leading experts in brand storytelling Paul Furiga of WordWrite. Who is going to help us navigate the waters of marketing and storytelling.
Paul Furiga's book is entitled, "Finding Your Capital S Story: Why your Story Drives your Brand " Takes you and your business on a journey understanding the research and history of how storytelling is scientifically, biologically, and historically the best marketing you have available to you that you probably are not using. Finding Your Capital S Story then takes you through all the elements necessary to develop your own story and how to start crafting your unique authentic story so that you can differentiate yourself in the market from your competitors. Finding Your Capital S Story also includes how to tell your story whether you are B2B or B2C, Product or Service and how Social Media plays a vital role in telling your story.
Please thank the awesome sponsors of A New Direction for their financial support.
Epic Physical Therapy, whether you just want to move better, are recovering from an injury or surgery or you are an elite athlete who wants to perform at your best. The certified staff coupled with the state of the art therapy equipment will customize a treatment program to meet your individual needs. From getting better fitness to recovery to elite performance if you want EPIC Relief, EPIC Recovery, and EPIC Results, head on over to www.EPICpt.com
Linda Craft & Team, Realtors for 35 years they have been helping people all over the world meet their dreams when it comes to their home. Whether it is buying a new home where new memories are created, or selling a home to downsize or move to a bigger place because you have expanded, the experts at Linda Craft & Team, would like to show you why their clients say their customer service is “legendary”. Just click on www.LindaCraft.com to learn more.
Do you feel a little stuck in your business or your life. Perhaps you are experiencing some rejection and are having problems getting motivated to make the next call. Maybe you just feel a like you just cannot get tot eh next level? That’s where Coaching Mavericks can help you. We specialize in helping people get unstuck from where they are not so they can achieve at the highest level. When you are ready to get back up and move forward to greater success contact Coaching Mavericks. www.coachingmavericks.com
Paul Furiga's book is entitled, "Finding Your Capital S Story: Why your Story Drives your Brand " Takes you and your business on a journey understanding the research and history of how storytelling is scientifically, biologically, and historically the best marketing you have available to you that you probably are not using. Finding Your Capital S Story then takes you through all the elements necessary to develop your own story and how to start crafting your unique authentic story so that you can differentiate yourself in the market from your competitors. Finding Your Capital S Story also includes how to tell your story whether you are B2B or B2C, Product or Service and how Social Media plays a vital role in telling your story.
Please thank the awesome sponsors of A New Direction for their financial support.
Epic Physical Therapy, whether you just want to move better, are recovering from an injury or surgery or you are an elite athlete who wants to perform at your best. The certified staff coupled with the state of the art therapy equipment will customize a treatment program to meet your individual needs. From getting better fitness to recovery to elite performance if you want EPIC Relief, EPIC Recovery, and EPIC Results, head on over to www.EPICpt.com
Linda Craft & Team, Realtors for 35 years they have been helping people all over the world meet their dreams when it comes to their home. Whether it is buying a new home where new memories are created, or selling a home to downsize or move to a bigger place because you have expanded, the experts at Linda Craft & Team, would like to show you why their clients say their customer service is “legendary”. Just click on www.LindaCraft.com to learn more.
Do you feel a little stuck in your business or your life. Perhaps you are experiencing some rejection and are having problems getting motivated to make the next call. Maybe you just feel a like you just cannot get tot eh next level? That’s where Coaching Mavericks can help you. We specialize in helping people get unstuck from where they are not so they can achieve at the highest level. When you are ready to get back up and move forward to greater success contact Coaching Mavericks. www.coachingmavericks.com