A New Direction

We place a great amount of stock in what people say, but perhaps we have that wrong.  We more than likely should pay closer to the body language of the person because that may be more of a give away of what that person is thinking.  Most of us are fascinated with body language when it comes to decep...

When it comes to marketing the research is clear, your best marketing is telling your authentic unique story.  Why? Because our brains are naturally wired to hear and relate to a story.  Also, because we all have one.  What is more every story is unique which means that your story becomes a differen...

We all love a good story.  In fact, we watch movies and TV shows because we love the storytelling that happens with in them.  But some how in business we get a disconnect between storytelling and our brand.  Sure we will spend tons of money on marketing, believing that it is making a difference.  Bu...

We all know the statistics...the number one reason why people leave their job is their boss.  But we also read how managers are frustrated because they cannot seem to motivate their employees to be as productive as they need the to be.   Honestly when it comes to this relationship it appears to be n...

Most of us do not realize it, but the fact of the matter is most of our behavior is guided by fear and a resistance to change.  We are susceptible to FOMO "fear of missing out", or we fear that we may lose what we have.  We may jump from relationship to relationship because we have an unconscious fe...

As a leader we are called to be problem solvers.  But we are also called to be great communicators.  If we cannot communicate effectively...well...we will not be a leader for long.  The part of communication in leadership that is rarely talked about is the "language" of leadership.  Yes it is true o...

Whether you are a solopreneur, entrepreneur, start-up, B2B, B2C, small business, corporation, profit or non-profit we all should have a desire to see your organization operate at it's highest level.  There are three critical parts to every organization, culture, people, and leadership.  And if any o...

Do you really know your customer?  What percentage of your customers come back to you to do business with you again?  Do they love you so much that they tell other people about your business and get you referrals?  If you don't like the answers to these questions, or are hesitant to answer these que...

What does climbing Mount Everest have to do with being an Entrepreneur and a Start-Up Company?  Turns out pretty much everything.  If you are considering a Start-Up then the truth of the matter is you are on a journey.  And that journey is pretty much of a climb that is beset with potential pit fall...

I remember working for a Division 1 University and a person that I worked with was frustrated with the younger generation at the time and he said, "They need to get over it!  You don't go to fun...You go to work!"  Sadly when it comes to  work and fun that attitude still seems to prevail.  There is ...