Skip to content
Opens in a new window
232 - Swatch Rejections, Freak X Sticker Shock, and Day vs Night Watches 
31 July 2026

232 - Swatch Rejections, Freak X Sticker Shock, and Day vs Night Watches 

A Blog To Watch Weekly

About

On this week's episode of aBlogtoWatch Weekly, Rick, Ariel, Ripley, and David dive into one of the watch industry's most talked about controversies as Swatch's MoonSwatch 1984 application process leaves enthusiasts questioning whether the experience was worth the effort. The crew also discusses the dramatically more expensive Ulysse Nardin Freak X, whether the updates justify its new price, and why Ariel believes collectors should start thinking in terms of dedicated daytime and nighttime watches.


The conversation continues with a critical look at this year's GPHG nominations and the ever growing debate over how meaningful the awards really are. Along the way, the team gets lost on the Bovet website, questions some "questionable" bracelet designs, and reacts to Fossil's Incredible Hulk watch, prompting David to ask whether every new release really needs to be another homage to the 1960s. If you thought this was going to be a normal episode, think again, because no aBlogtoWatch Weekly episode stays on the rails for long.To check out the ABTW Shop, where you can see our products inspired by our love of Horology:


- Shop ABTW - https://store.ablogtowatch.com/



To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:


- Instagram - https://www.instagram.com/ablogtowatch/


- Website - https://www.ablogtowatch.com/


- Facebook - https://www.facebook.com/aBlogtoWatch



If you enjoy the show please Subscribe, Rate, and Review!



Key Chapters:

0:04 Intro, Potato Vision, & Daylight Savings


4:02 Cardinal Points Mystery Solved?


8:15 Actual Watch News Begins


10:00 Ulysse Nardin Freak X Sticker Shock


14:30 The World's Worst Watch Website?


19:07 Day Watches vs. Night Watches


22:40 Our Ultimate Night Watches


26:30 Swatch's ESTA Disaster


29:49 Rick's GDPR Revenge Plan


33:59 Swatch Scubaqua Review


36:17 Remember the Swatch Flymagic?


39:02 Is GPHG Pay to Play? 4


4:01 Do More Entries Mean More Awards?


47:22 Live GPHG Heckling?


53:38 Fossil's Incredible Hulk Watch


58:51 Roger Dubuis' $400K Samurai Watch


1:05:56 Potatoes, Power Tools, & Goodbye