A Blog To Watch Weekly

This week on aBlogtoWatch Weekly, the team dives into one of the biggest questions in modern watch collecting: Are luxury watches starting to feel too cheap for their MSRP? Ariel, Rick, David, and Ripley debate long waitlists, inflated pricing, and whether brands like Cartier and Universal Genève are asking collectors to pay too much for too little. There is also plenty of entertaining chaos as...

This week on aBlogtoWatch Weekly, Ariel, Rick, Ripley, and David dive headfirst into the chaos surrounding the Swatch x Audemars Piguet “Royal Pop” launch and ask the important question: Was this a clever collaboration or a full-blown PR disaster? From overnight lines and police involvement to flippers and frustrated collectors, the crew breaks down everything that went wrong with the Swatch x AP...

This week on aBlogtoWatch Weekly, the team dives headfirst into the chaos surrounding the rumored AP x Swatch collaboration, including the internet meltdown over plastic Royal Oaks, pendant watches, and whether luxury watch brands are finally taking things too far. Ariel, Rick, Ripley, and David debate who this watch is actually for, how much it could cost, and whether the entire thing feels more...

This week on aBlogtoWatch Weekly, the team dives headfirst into one of the biggest problems facing the modern watch industry: pricing. From luxury brands continuously pushing prices higher to the growing success of microbrands delivering serious value, Ariel, Rick, Ripley, and David debate whether the industry has officially lost touch with enthusiasts. Along the way, they break down the...

This week on aBlogtoWatch Weekly, the crew dives headfirst into the watch industry’s current identity crisis and asks a simple question: who are luxury watch brands actually selling to right now? From pricing debates and shifting market expectations to the strange gap between branding and real world execution, the conversation gets surprisingly honest about where parts of the industry may have...

Fresh off the floor at Watches & Wonders 2026, the aBlogtoWatch Weekly crew breaks down the watches, booths, and brand decisions that stood out most from this year’s show. From ranking the best displays and swag to debating which brands delivered and which ones missed the mark, Ariel, Rick, David, and Ripley share their firsthand impressions after spending the week in Geneva. There is plenty...

In this episode of aBlogtoWatch Weekly, the team jumps between Watches and Wonders prep, industry expectations, and the usual mix of tangents that somehow circle back to watches. There is a lot of discussion around what is about to be released, with David breaking down the key things he wants to see this year, from comfort and pricing to originality and long term design value, while everyone else...

This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley kick things off with a tourbillon on a budget that feels equal parts impressive and slightly unhinged, as they try to figure out who exactly this watch is for and how it even came to be. Things only get stranger from there as beverage branding goes completely off the rails, with energy drink inspired watches entering the chat and...

This week on aBlogtoWatch Weekly, Rick, Ariel, David, and Ripley dig into the growing disconnect between perception and reality in the watch industry, unpacking how watch market noise and misleading data can paint a far more dramatic picture than what is actually happening behind the scenes. Ariel pushes back on the obsession with secondary market pricing and investor-driven narratives, arguing...

This week on aBlogtoWatch Weekly, Rick, Ripley, and David kick things off with an unexpected deep dive into one of the most overlooked topics in watchmaking: comfort. From clasp design to strap stiffness and why so many high end watches still feel terrible on the wrist, the team breaks down why this basic issue remains unsolved and what brands could be doing better. Along the way, they even...