223. Waitlist Delusions, Cartier Rectangles, And Luxury Pricing Chaos
29 May 2026

223. Waitlist Delusions, Cartier Rectangles, And Luxury Pricing Chaos

A Blog To Watch Weekly

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This week on aBlogtoWatch Weekly, the team dives into one of the biggest questions in modern watch collecting: Are luxury watches starting to feel too cheap for their MSRP? Ariel, Rick, David, and Ripley debate long waitlists, inflated pricing, and whether brands like Cartier and Universal Genève are asking collectors to pay too much for too little. There is also plenty of entertaining chaos as the crew gets sidetracked into restaurant wait times, French luxury culture, and Ariel’s refusal to stand in line for just about anything.

Along the way, the team shares thoughts on Favre Leuba’s latest revival watch, why Bremont may finally be finding its footing again, and which luxury brands are still delivering real innovation versus relying too heavily on marketing. Plus, there is a surprisingly passionate debate about Cartier’s baffling product specifications, the strange appeal of overpriced watches, and whether some brands have simply lost touch with reality.


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