Episode 301: Growing An Employee Lifestyle Benefits Platform - Fringe
A Better HR Business
Employee benefits aren’t about money.
They’re about how people feel.
When leaders offer personalized perks, employees feel seen, valued, and more connected to the company. Genuine care in culture beats bigger paychecks.
A strong workplace isn’t built on swag. It’s built on choice, recognition, and everyday experiences employees actually enjoy.
On my latest episode of A Better HR Business, I sat down with Jordan Peace, CEO & Co-Founder of Fringe, to explore why personalized perks are reshaping recruitment, retention, and engagement.
Fringe is built on a marketplace of lifestyle benefits - everything from massage memberships and clothing subscriptions to larger, meaningful purchases. The goal? Immediate value and real excitement.
As Jordan shared:
“We wanted to put the power in the hands of employees to choose what benefits were most relevant to them and their families.”
In this episode, we cover:
Why traditional benefits often miss the mark
How personalized perks fit into daily life
Closing the gap between employer spend and employee value
Using tailored benefits to boost loyalty and engagement
Building trust through authenticity and transparency
We also had an interesting conversation about the value of Fringe's B2B podcast. Jordan discussed:
Podcasting makes it easier to start conversations with the exact people you want as customers, partners, or investors. Podcast conversations often open doors that cold emails never will. A podcast gives you a reason to reach out that feels generous, not salesy.
Long-form conversations build trust faster than ads, posts, or cold outreach. Podcasts reward honesty and stories more than polished messaging.
You don’t need a complex content plan if you can show up and talk like a real human. Podcasting works best when it reflects how you actually think and speak.
A show can double as relationship-building, learning, and brand visibility. Being a podcast guest or host positions you as a peer, not a vendor.
Marketing works better when it feels like a conversation, not a campaign.
Check out this B2B podcast launch service.
If you’re building or marketing an HR business, this episode breaks down how personalized perks can drive retention, loyalty, and real engagement, without increasing payroll.
Website: www.fringe.us
LinkedIn: www.linkedin.com/in/jordan-peace-fringe
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
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