A Better HR Business

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Caroline Dowling, Executive Coach and founder of Zeal Compass. Caroline Dowling is helping senior leaders navigate the challenges of organisational change with greater clarity and confidence. After more than 20 years at Google, where she led global teams across Dublin and Silicon Valley, she understands...

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, John Barron, Co-Founder & CEO of GoChallenge, explore how a gamified movement platform is helping teams boost wellbeing, deepen engagement, and build stronger company cultures.GoChallenge is a science-backed HR tech platform that uses team-based movement challenges to improve employee wellbeing,...

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guests, Stephen Anderson (CEO) and Marc Harrison (Account Director) discuss how crooton is transforming recruitment marketing with hyper-targeted, data-driven strategies.crooton is a recruitment marketing business specialising in location-based recruitment marketing powered by its proprietary, highly targeted...

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing services for today’s independent workforce, to discuss how freelancers and gig workers can finally access the support once reserved for full-time employees.Mike Minett is the Founder and Chief Growth...

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Joelle Vail, talk about how holistic financial wellness solutions are driving major changes for employers and employees alike. As HR and business leaders look for ways to support their teams in today's challenging environment, companies like BrightPlan are setting a new standard for financial wellbeing...

In this episode, Ben is joined by Scott Trompolt, founder and principal consultant at Trompolt Compensation Design Solutions (TCDS).With over 18 years in corporate HR leadership across the US and Germany, followed by more than a decade consulting globally, Scott shares his insights on effective compensation strategy, pay transparency, and the journey from corporate life to independent...

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with visual storytelling and habit-based learning.Si Beales is a trainer, speaker, and academic at Leeds School of Art & Design and Leeds Beckett University. He’s also the founder of Sidedoor Studio.He...

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and HR professionals can future-proof their careers and businesses as technology accelerates the pace of change and automation looms.Conor Lynch is a digital innovator and educator who grew his personal...

In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outreach, he shares ways to create deeper, more engaging experiences that warm prospects up before the sales call.You’ll hear practical examples such as workshops, roundtables, bootcamps, partner...

Most job platforms say they help you “get more applicants.”What employers actually need is understanding why roles aren’t getting filled - and fixing that.Yevhen Onatsko, US Country Manager at Jooble, shares his take on growing internationally, using data smartly, and building strong partnerships - lessons that are very useful for anyone in HR tech or looking to expand their business.Jooble is a...