Joel Harris is harvesting ‘Jamaican goodness’

Joel Harris was only 27 years old when he came up with the idea of the Shavuot Group of Companies.

He is a trained marketer, but he knew he could also rely on the expertise of his father who had recently retired and had significant experience in agro-processing.

The company specializes in teas, spices, gluten-free flour, powered herbs and oils for personal care.

For Joel and his family, empowering people through nature and social enterprise is critical to the products they currently offer. With the brand seemingly hitting all the right spots, despite, facing tremendous hurdles that include physical and human nature, the company is growing in the number of products and acreage for production.

Joel tells Impacting Jamaica host Andre Jebbinson that he sees Shavuot as his destiny and will continue to “harvest Jamaican goodness”.