REAL RADIO is an editorially and financially independent commercial radio station with programming biased towards the community, business and social development. Set up with 100% funding from the board, the day-to-day running costs are entirely met by revenue generated by the station. We are an adult contemporary radio station targeting individuals aged 25 and above. The main objective of the radio station is to empower the communities in Zambia (as we expand) with information to help them develop in various areas. We also intend to organize and host activities that include capacity building, communication, promoting co-existence/reconciliation and behavioral change for social/cultural, economic development. Real Radio was established to bridge the information and communication gap with the view of empowerment and to spur development.