The Agenda: How are K-pop idols shaping Gen Z's spending habits?

Have you ever bought something simply because you saw your favourite K-pop idol wearing or using it?

From fashion and beauty products to limited-edition merchandise, K-pop idols are increasingly influencing what fans buy and how much they're willing to spend.

For Gen Z fans, these purchases can go beyond the product itself, carrying sentimental value or even becoming a way to feel connected to their favourite idols.

On The Agenda, Hongbin Jeong speaks with model and content creator Belicia Gwee about how K-pop idols influence her shopping habits, why Gen Z fans are drawn to the things their idols use, and whether these purchases are really worth the money.

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