You Are The Brand
You Are The Brand

You Are The Brand

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
447: How I Matched My Day Job Income—and Left Corporate Life Behind
03 December 2024
447: How I Matched My Day Job Income—and Left Corporate Life Behind

If you’re dreaming about leaving your 9-to-5 to build a business, but you’re unsure where to start, I get it. Nearly 10 years ago, I was in your shoes—working long hours as a CMO, feeling unfulfilled, and wondering how I could create a life on my terms.

In this episode, I’m sharing exactly how I made the leap to full-time entrepreneurship, including the hard lessons I learned along the way and the strategies that worked. If you’re ready to start making moves toward freedom, this episode will give you the roadmap to get there.

What You’ll Learn in This Episode:

    Why Setting Financial Goals Is Essential: I’ll explain how I made my side hustle match my day job income for three months before making the leap. The Power of Resourcefulness: You’ll hear how I maximized my limited time, from recording podcasts at 5 a.m. to turning my day job into a paying client. How to Test Income Streams Before You Quit: I’ll walk you through why experimenting with coaching, consulting, and courses helped me discover what I loved—and what I didn’t. The Importance of Mentors: I’ll share why investing in masterminds and personal growth made the difference in scaling my business. How to Use Your Day Job as an Advantage: I’ll reveal the strategies I used to leverage my corporate role to fuel my entrepreneurial journey.

Ready to take action? Join me for my free Side Hustle to Six Figures masterclasses at SideToSix.com. Let’s make 2025 the year you take the leap!

446: What Pro Wrestling Taught Me About Breaking the Hustle Cycle
26 November 2024
446: What Pro Wrestling Taught Me About Breaking the Hustle Cycle

In this episode, we explore the drawbacks of hustle culture and the importance of integrating rest into our lives for sustainability. Through my experience with professional wrestling, I learned how relentless work without breaks can lead to burnout. The episode encourages listeners to rethink their approach to work by simulating urgent scenarios to practice delegation and task management. By prioritizing relationships and commitments that truly matter, the episode advocates for a balanced lifestyle where taking intentional breaks is essential. 

Tune in to gain insights on crafting a fulfilling life that doesn't compromise well-being.

In this episode, you will hear about:

    Challenging the relentless hustle culture and embracing the necessity of rest. Using high-stakes scenarios to practice delegation and task management. The importance of prioritizing meaningful relationships and commitments. Personal experiences about stepping back for a balanced life. The importance of rest for sustainable productivity and well-being.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

444: The Big 5 Every Business Should Prepare For - Death, Disability, Divorce, Disagreement, and Retirement
12 November 2024
444: The Big 5 Every Business Should Prepare For - Death, Disability, Divorce, Disagreement, and Retirement

In this episode, Robby and I explore essential strategies for strengthening both business and personal relationships. We emphasize the importance of preparing for the "big five" challenges — death, disability, divorce, disagreement, and retirement — by having effective contingency plans in place. Drawing from the wisdom of mentor Marissa Nielsen and real-life examples, we underscore the value of trust, perseverance, and a supportive network when facing life's unpredictable challenges. 

Listeners can expect practical advice on creating a resilient business structure and nurturing meaningful partnerships, ensuring stability and continuity in times of adversity.

In this episode, you will hear:

    Strategies for overcoming the "big five" challenges in business partnerships. Importance of having robust contingency plans for unforeseen events in both personal and business contexts. The role of shared history, trust, and genuine collaboration in building resilient relationships. Utilizing sports analogies to emphasize perseverance, teamwork, and adaptability in relationships. Significance of assembling a supportive network and maintaining a "legacy binder" for effective crisis management. The balance between emotional empathy and professional responsibilities in partnerships. The value of choosing partners wisely and fostering collaborations that go beyond transactional relationships.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

443: Atmospheric Re-Entry - A Tiny Hack to Completely Change Your Post-Travel Blues
05 November 2024
443: Atmospheric Re-Entry - A Tiny Hack to Completely Change Your Post-Travel Blues

Travel can be exhilarating, but what happens when the excitement fades, and you're left with the quiet solitude of home? In this episode, we delve into "atmospheric re-entry," a process of easing back into daily life after the highs of travel. Learn how to make coming home just as fulfilling as the journey itself with these insightful strategies.

    Explore the concept of "atmospheric re-entry" and why it’s more common than we think. Find out why a simple Amazon order can be the secret to a smoother homecoming. Learn Mike’s creative tips for giving purpose to your return, even if you live alone. Get insights on focusing on who’s there rather than who’s not—turning loneliness into connection. Discover how sharing small mementos can make your travel more meaningful for those around you.

Whether you’re a seasoned traveler or just beginning, these strategies will help you create a more fulfilling experience both on the road and when you return.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

442: Why Live Events are the Secret Weapon to Highly Engaged Coaching Programs and Communities
29 October 2024
442: Why Live Events are the Secret Weapon to Highly Engaged Coaching Programs and Communities

In this episode, Robby and I discuss the art of creating unforgettable live community events. We explore the power of in-person gatherings, highlighting their ability to foster stronger community connections and energize participants. From the strategic integration of events early in a program's lifecycle to planning successful standalone gatherings, we share tips on managing costs, maintaining engagement, and adding value. 

The discussion also covers the dynamics of hybrid events and the importance of allowing fresh perspectives to invigorate the community. Whether you're running coaching groups, masterminds, or membership sites, this episode offers strategies for maximizing the impact of your live events and leaving lasting impressions on attendees.

In this episode, you will hear:

    The importance of integrating live events early in a program to boost engagement. The role of informal side conversations in enhancing attendee experiences. About planning and managing costs for successful standalone live events. Dynamics and benefits of hybrid events and inviting external participants. About crafting meaningful in-person experiences that align with community goals.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

441: The Only 3 Ways to Make More Money in Your Personal Brand Business
22 October 2024
441: The Only 3 Ways to Make More Money in Your Personal Brand Business

Listen in to a discussion on maximizing your business's revenue while fostering genuine community connections. This episode explores strategic methods for boosting profits through smart pricing, the significance of personal branding, and the art of creating meaningful relationships beyond mainstream platforms. Learn how to navigate the complexities of a diverse product suite and focus on authentic engagement to elevate your business.

Join us for an in-depth look into business strategy and community building that promises to transform the way you connect with your audience and drive your business forward.

In this episode, you will:

    Discover why raising prices might be your simplest path to increased profitability and how to do it effectively. Learn the critical role of copywriting in the personal brand and thought leader space. Hear a personal story about a failed Facebook group attempt and the lessons learned in streamlining and focus. Find out how to build and nurture communities outside of Facebook and YouTube. Explore the importance of clarity in your offers: Are you teaching fundamentals, skills, or mastery?

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

440: Post-Mastermind Live Reflection from Effingham - Lessons Earned and Learned
15 October 2024
440: Post-Mastermind Live Reflection from Effingham - Lessons Earned and Learned

In this episode, I share how our mastermind gatherings have evolved from focusing on content to fostering genuine connections and community. Join Lauren Davis, Jeremy Bielawski, and me as we explore the magic of intimate settings and unique activities that create meaningful experiences. We discuss self-reflection, acceptance, and the pursuit of joy beyond traditional business norms. This episode provides information on building authentic relationships, embracing personal growth, and celebrating our communal expansion.

In this episode, you will hear:

    The pivotal moment when we shifted our focus from content to connection at mastermind events. How hosting gatherings in lesser-known locales like Effingham, IL, has enriched our experiences and supported local communities. The unexpected lessons I learned from self-reflection. The role of unique activities in cultivating deep interpersonal bonds among us. How I navigated challenges and embraced mixed emotions to find joy and purpose in building our supportive community.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

439: My Simple Hack for Booking More High-Quality Leads at My Conference Booth
08 October 2024
439: My Simple Hack for Booking More High-Quality Leads at My Conference Booth

In this episode, I discuss strategies that can turn your convention booth into a lead-generating powerhouse. Drawing from my recent experience at JJ Virgin's Mindshare Conference, I share techniques like text-to-opt-in features and the strategic use of Calendly links to create meaningful connections with event attendees. Alongside booth strategies, I also share travel hacks to help you stay energized and well-rested throughout events. From cloud backups to magnesium gummies, discover how these tips can leave a lasting impression on attendees.

Episode Links:

    LMNT Electrolytes Sleep Candy JJ Virgin's Health Biz Conference 2025

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We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

438: From Random Emails to Newsletters - Why It Might Be Time to Shift Your Email Marketing
01 October 2024
438: From Random Emails to Newsletters - Why It Might Be Time to Shift Your Email Marketing

In this episode, Robby and I discuss the art and science behind crafting consistent and engaging newsletters. Robby shares his journey of maintaining his "Four Wins" newsletter for 180 consecutive weeks, providing insights for solopreneurs, consultants, and coaches. You'll discover how a structured format and the 'Five Cs' framework can revolutionize your content creation process.

We also discuss the importance of embracing personal and current content, even when it feels uncomfortable, and how to repurpose your newsletters to maximize reach on platforms like LinkedIn. This episode is packed with actionable strategies and personal reflections that will help you connect authentically with your audience.

In this episode, you will hear:

    Strategies for maintaining a consistent newsletter schedule with the "Four Wins" model. Benefits of a structured format in enhancing creativity and regular content delivery. Importance of sharing personal and current content for audience engagement. Tips for repurposing newsletter content on LinkedIn to expand reach. Utilizing the 'Five Cs' framework for effortless content creation. Leveraging everyday interactions and activities for generating newsletter ideas.

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Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.