Autodesk: Carl Bass

Autodesk: Carl Bass

NPR
01:08:40
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About this episode

Carl Bass, a renegade and reluctant executive, took the helm at Autodesk, and steered the company out of the global economic crisis. At one point, he was so sure it would fail that he was desperate to find a buyer. Instead, he put his own money at risk to try a whole new business model.