Retail Isn’t Dead — It’s Misunderstood with Andy Weiner
10 June 2025

Retail Isn’t Dead — It’s Misunderstood with Andy Weiner

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What if your community's blighted mall could be transformed into a thriving, income-producing asset? Andy Weiner, founder of RockStep Capital, joins Yonah to share how he revitalizes struggling shopping centers by turning them into community-centered investments with strong cash flow. Drawing from over 30 years in retail and real estate, Andy explains why secondary and tertiary markets are prime for investment, how local partnerships reduce risk, and the philosophy behind his company’s culture of adaptability and integrity. 


[00:01 - 06:27] From Retail Collapse to Real Estate Opportunity

    Why Walmart’s dominance led to the end of Wiener’s retail chainHow retail operations experience became the foundation for Andy’s real estate investment approachThe importance of understanding tenant risk in shopping center investing

[06:28 - 12:34] Investing in ‘Hometown America’

    Why RockStep focuses on secondary and tertiary marketsThe role of local business leaders as equity partners and risk reducersHow community banks offer flexibility national lenders can’t

[12:35 - 18:22] Turning Blight into Economic Engines

    Examples from Louisiana, Kansas, and South Dakota showing how RockStep transforms communitiesHow public-private coalitions help reposition underperforming mallsUsing incentives and local alignment to unlock property value

[18:23 - 25:57] The RockStep Philosophy: Culture, Values, and Direction

    The meaning behind the company name "RockStep"A breakdown of Andy’s 25 “Rock Steps” – internal rules of behaviorHow culture drives performance, retention, and investor trust

[25:58 - 31:00] Cash Flow, Malls, and the Future of Retail

    Why retail’s decline is overstated and where the opportunities areThree strategies to reposition malls for cash flow or mixed useRockStep’s goal to educate investors on shopping center economics


Connect with Andy:

Website: https://rockstep.com/learning-center

 https://investclearly.com/sponsors/rockstep-capital

LinkedIn: https://www.linkedin.com/in/andy-weiner/


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Tweetable Quotes:

“We call it RockStep because it’s a dance move. You’ve got to be nimble. When there’s a threat or opportunity, you switch direction.” - Andy Weiner

“If we can’t get a local investor to believe in me, RockStep, and the asset, we won’t do the deal.” - Andy Weiner

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