Understanding the luxury wedding market - with Elizabeth Solaru

Do you ever wonder how to make it in the luxury wedding sector? Today I am chatting with Elizabeth Solaru - founder of Elizabeths Cake Emporium and author of 'The Luxpreneur'. We talk about her story, the different types of luxury and the highs and lows of working with luxury clientele.

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Time Stamps:

00:00 - Introduction to Luxury Mindset

01:24 - Journey into Cake Making

02:44 - Transitioning to Entrepreneurship

06:08 - Strategies for Client Acquisition

14:46 - Understanding Luxury Branding

15:08 - The Five Pillars of Luxury Brands

20:56 - Creating Luxury Experiences

27:34 - Types of Luxury Clients

30:48 - Finding Luxury Clients Online

34:34 - Overcoming Imposter Syndrome

45:44 - Conclusion and Key Takeaways

46:22 - Final Thoughts and Book Promotion