How data can move our wedding businesses forward. With Ciara Crossan
05 March 2026

How data can move our wedding businesses forward. With Ciara Crossan

Wedding Pros who are ready to grow - with Becca Pountney

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Show notes:

This week I'm catching up with Ciara Crossan, throughout the episode, we explore the significance of utilising technology, such as Customer Relationship Management (CRM) systems, to streamline operations and enhance client interactions. We addressed the necessity of data driven decision making, as understanding market trends and client preferences can significantly impact a business's success.

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Time stamps:

00:23 - Introduction to Wedding Business Strategies

02:03 - The Evolution of Wed Pro and the Wedding Industry

10:36 - The Importance of Authenticity in Business

23:57 - Navigating Chaos in the Wedding Industry

24:07 - The Birth of an Idea

38:44 - Understanding Wedding Trends and Marketing Strategies

46:45 - The Importance of Networking at Industry Events

48:45 - The Power of Connection and Community

Mentioned in this episode:

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