354: From Frustration to Framework: The Strategy Behind PlanX Conference with guest speaker Frankie Ngo from PlanX

In this episode, I sit down with Frankie from Plan X Conference to unpack how the best Web3 events are built — not just for hype, but for real decision making and strategic value. We dive into how Plan X came from a place of frustration and turned into an ecosystem that connects founders, advisors, jurisdictions, and capital. Frankie shares insights into audience curation, event formats, global trends, and what truly moves the needle for attendees and organizers today.

Whether you’re a founder planning your next move, a speaker aiming for impact, or an event organizer building something meaningful, this episode will give you a clear and practical playbook.

📌 Key Learnings & Timestamps

00:00 – Episode IntroWhy this conversation matters for Web3 builders and event creators.

01:25 – Frankie's JourneyHow frustration with disconnected events sparked the idea for Plan X.

03:39 – Plan X Format ExplainedMain stage, second stage, 4 exhibition zones, and deal rooms.

05:26 – Timing & StrategyWhy Plan X is positioned around Token2049 week.

06:28 – North Star MetricsPlan X isn’t about inspiration — it’s about actionable outcomes.

08:14 – Themes & TracksProtecting wealth, scaling capital, and diversification.

10:07 – What’s Trending NowTokenization, institutional crypto, mobility strategy, and AI’s role.

12:10 – Global Regions and MobilityHow different jurisdictions factor into wealth planning.

17:50 – What Makes a Successful EventFiltering content by real decision impact.

19:05 – Marketing & PartnershipsHow Plan X attracts quality attendees amid an overloaded week.

20:06 – Managing Stress & ExecutionTeam, organization, and passion as success drivers.

23:30 – Growth VisionFocus on quality over quantity and deliberate expansion.

29:29 – Speaker Invitations & PartnershipsHow people can get involved with Plan X.

Connect with PlanX and Frankie

https://planxconf.com/

https://www.linkedin.com/company/planxconference

info@planxconf.com

⚠️ Disclaimer

Nothing mentioned in this podcast is investment advice and please do your own research.It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.

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