What Happens When The Like Button Dies? – MeWe’s Vision for Social Media | S6 E25

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An algorithm can erase years of audience-building in a second, and you don’t even get a phone number to call. From the floor of NFC Summit in Lisbon, we walk and talk with Lisa Gibbons, Head of Marketing at MeWe, about what it takes to build privacy-first social media that people actually want to use and creators can actually trust.

We get specific about how MeWe approaches no tracking, no targeted algorithms, and user control and why that changes community growth. Instead of being “fed” a worldview, you intentionally join groups and meet like-minded people, the way social networking used to feel. That shift comes with real trade-offs: marketing without surveillance data is harder, but it pushes brands back toward grassroots community building, product-led growth, and referrals grounded in genuine value.

Then we move into creator economics and Web3 social network tooling that aims to replace vanity metrics. We talk tipping, integrated wallets, boosting, and minting groups as NFTs for verified ownership and portability, plus the idea behind “the death of the like button.” Finally, we zoom out to what marketers should measure instead of likes and followers, how trust is built through listening, and where AI can help without flattening your voice into generic content.

This episode was recorded at NFC Summit (Lisbon) on June 5, 2026. Read the blog article and show notes here: https://webdrie.net/what-happens-when-the-like-button-dies-mewes-vision-for-social-media-s5-e25

If you want a more human, more trusted, less extractive model for digital communities and creator-led marketing, hit play. Subscribe, share this with a friend, and leave a review so more builders can find these conversations.

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