When What Sells Isn't What Matters Most
28 January 2026

When What Sells Isn't What Matters Most

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In a world driven by metrics, engagement scores, and the bottom line, it is easy to confuse popularity with purpose. Adam Curry and Pastor Jimmy Pruitt deconstruct the temptation to prioritize what works over what matters. From the commercialization of the gospel to the algorithmic feedback loops that shape our culture, they discuss the cost of compromising for the crowd and the freedom found in sticking to the mission—even when it doesn't trend.