Localization at the Speed of Modern Software Development with Adam Asnes – VistaTalks Ep 191

Adam Asnes, CEO of Lingoport, joins host Simon Hodgkins on this episode of VistaTalks. Adam brings decades of hands-on experience in software and internationalization, not from a purely linguistic background, but from deep immersion in development workflows. That perspective has shaped Lingoport from its earliest days, and it continues to influence how the company approaches automation, quality, and scale.

00:00 - Adam Asnes - VistaTalks Ep 191

00:54 - Adam’s Background and the Origins of Lingoport

07:33 - From Consulting to Product Innovation and the Rise of Localizer

08:36 - Why Localization Must Be Integrated Into Development

12:40 - Figma, Design Stage Localization, and the Power of Context

17:56 - Localization at the Speed of Design and Faster Release Cycles

21:21 - Scaling Localization With Automation, Context, and Quality Checks

26:06 - AI, Human Expertise, and the Future of Localization Workflows

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