Marty talks about a positive Wall Street Journal article about the AVP and business use
Quick Take
The Wall Street Journal reports that while the $3,499 Apple Vision Pro hasn’t broken through broadly with consumers, it’s quietly gaining traction in business—especially where high-fidelity visualization and training matter.
Enterprise-first adoption: Unlike iPhone’s consumer-led rise, Vision Pro is seeing company-led uptake across specific verticals.
Why these niches: Best-in-class visuals, precise hand/eye UI, and adjustable immersion make spatial tasks (design, simulation, review) feel natural.
Reality check: High price, comfort considerations, and a still-maturing app ecosystem limit mass consumer pull—so near-term momentum sits in pro workflows.
Retail design: Lowe’s uses Vision Pro to help customers and staff visualize kitchen designs at life-like scale.
Aviation training: CAE employs spatial simulations to improve pilot training and decision practice.
Industrial/product development: Dassault Systèmes integrates Vision Pro into engineering/design reviews with digital‑physical overlays.
Faster decisions, fewer surprises: Seeing true-to-scale designs in context reduces back-and-forth and boosts stakeholder alignment.
Training where stakes are high: Immersive rehearsal for rare or risky scenarios (flight, complex operations) improves readiness without real-world risk.
Enterprise is the bridge: Business use may seed the apps and practices that eventually make Vision Pro mainstream.
Total cost of ownership: $3,499 headset plus accessories, device management, and training time.
Comfort & deployment at scale: Weight/battery tether and fleet management considerations.
App depth: More native spatial apps are needed to replace iPad ports in pro workflows.
If your work benefits from spatial context (design reviews, simulation, complex planning), Vision Pro is already delivering value.
For general consumers, patience: enterprise adoption will likely drive app growth and hardware refinements that broaden appeal.
WSJ — “Apple’s Vision Pro Gaining Traction in Some Niches of Business”
Link: https://www.wsj.com/articles/apples-vision-pro-gaining-traction-in-some-niches-of-business-16d3c74e
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