Keith Chang | Making People Feel: Storytelling, Leadership & the Work That Matters

What makes a story unforgettable?

For Keith Chang, it isn't the biggest production, the fanciest technology or the most recognizable person in the room.

It's whether you made someone feel something.

Keith has spent more than 30 years doing exactly that.

Today, he is President, Canada at SenovvA, but his entrepreneurial story began when he founded Silverpoint Media at just 26 years old. Over the decades since, he has built a career across film, live events and experiential storytelling, learning that some of the most compelling stories inside an organization are rarely found only in the executive suite.

Sometimes they're found in the salesperson who used to be a ballet dancer.

Or the marketer who trained as a chef.

Or the employee whose life outside their job completely changes the way you understand what they bring to it.

In this episode of Tune Up Your Warrior, Jenny and Keith explore what happens when we stop telling corporate stories about organizations and start telling stories about the people who make those organizations what they are.

Keith shares how his approach to storytelling evolved, why his team searches for the human stories hiding underneath a company's brand, and how trust, relationships and attention to detail shape everything from a commercial shoot to a major live production.

But the conversation quickly becomes about much more than creative work.

Keith reflects on becoming an entrepreneur in his twenties, navigating an industry where he rarely saw Asian Canadians in leadership, managing the pressure of high-profile productions, and why empathy and knowing the people on his team have become central to the way he leads.

He also talks candidly about one of the harder lessons of entrepreneurship: realizing that building something you love can still cost you moments you can never get back.

After years of working relentlessly and missing important family moments, Keith began redefining what success meant, making deliberate choices to be present for his children and the people he loves.

That leads to one of the most personal parts of the conversation: his daughter Anna's decision to pursue music at NYU, Keith's evolution as a parent, and what it means to support your children in pursuing a life that may look nothing like the one previous generations imagined for them.

Jenny and Keith also explore Asian representation, breaking generational patterns, entrepreneurship, creativity, resilience, the future of human connection in an increasingly technological world, and why Keith remains optimistic about the goodness of people.

Recorded on Keith's birthday and released just after Jenny's, this conversation ultimately asks a question bigger than storytelling:

What makes the work, and the life we're building around it, actually matter?