The Evolution of an Idea: From Paper to Impact  – The Smart Money Woman as a Disruptor ft Arese Ugwu
04 December 2025

The Evolution of an Idea: From Paper to Impact – The Smart Money Woman as a Disruptor ft Arese Ugwu

Totally On Brand

About

Every groundbreaking movement starts with a simple idea, before the accolades, the headlines, the milestones, and the global recognition, there’s always a moment , a spark when someone dares to think differently.

In this episode, we sit with Arese Ugwu, the brilliant mind behind The Smart Money Woman — a story that began as a personal frustration, became a book, grew into a series, and evolved into a cultural and financial literacy revolution across Africa.

Who should watch this? Entrepreneurs, creatives, women in business, authors, screenwriters, and anyone looking to turn their ideas into something impactful.

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