Music promotion = getting people to actually hear your song, not just release it and hope
Whether you're an artist, producer, or label in Accra or anywhere else, it comes down to 3 things: Music + Audience + Consistency
*1. Before you promote: Get the basics right*
1. Song quality - Mix/master should be clean. First 10 seconds matter most
2. Cover art - Eye-catching, tells the story. No blurry phone pics
3. Distribution - Get it on Spotify, Apple Music, Boomplay, Audiomack, YouTube. Use DistroKid, TuneCore, or local distributors
4. Social pages - Bio, pinned post, link in bio with all streaming links
*2. Free/Low-budget promotion strategies*
Channel What to do
**TikTok + Reels** Post 3-5x/week. Use a 15s hook. Dance, story, or challenge. This is where songs blow up in 2026
**Instagram** Behind the scenes, snippets, lyric posts. Engage in comments + DMs
**YouTube** Visualizer, lyric video, performance video. YouTube is still king for long-term discovery
**WhatsApp Status** Biggest promo tool in Ghana. Send to friends, ask them to repost
**Playlists** Pitch to Boomplay, Spotify, Audiomack curators. Also DM playlist owners
**Radio + DJs** Send to DJ Breezy, DJ Mic Smith, radio presenters. Personal DM + follow up
**Collabs** Feature other artists, producers, dancers. You tap into their audience
*3. Paid promotion that actually works*
1. Meta Ads - Boost Reels to people who like your genre in Ghana, Nigeria, UK, US diaspora
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