The Coach Comeback: How a Heritage House Hacked the Gen Z Algorithm
Thoughtful Threads: A Fashion Philosophy Podcast
While competitors are struggling in the "retail doldrums," Coach is posting record-breaking engagement.
In this episode, we deconstruct the Coach comeback. From the "Tabby" bag frenzy to the FOMO business model around "Coachtopia" circularity initiative, we break down the exact brand strategy used to hack the TikTok algorithm and win back cool-girl status.
Stop chasing trends and start building an ecosystem.
--
Support this podcast by leaving a 5 star rating and review!
Join us over on Substack for newsletter access
Join us over on YouTube
Join us over on TikTok and Insta (@itsthoughtfulthreads)
Support this small creative platform with a cup of coffee here
Say hi! hithoughtfulthreads@gmail.com <3