14. The climate movement’s messaging problem (and how to fix it)
24 April 2026

14. The climate movement’s messaging problem (and how to fix it)

This Time Tomorrow

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In our 14th monologue for democracy, Omri Preiss dives deep into the urgent need to reframe the climate crisis narrative. Arguing that global heating is no longer a distant threat but an immediate existential challenge, with current trajectories risking societal collapse within decades, Omri critiques how political and corporate interests have delayed action. But that’s not all: he also challenges the climate movement’s own messaging, from focusing on future generations to emphasising personal responsibility over policy change.

Omri advocates for a shift in storytelling. This crisis isn’t really about saving the planet, it’s about ensuring human survival and prosperity. And by dismantling the idea that climate action requires economic sacrifice, Omri instead presents it as an opportunity for innovation, investment, and a more resilient future. We can and we must push for bold policy changes and reject narratives that downplay the severity of the crisis or frame it as a zero-sum game.

Listen now and let us know what you think.

Can a change in narrative accelerate climate action?



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