The Wonderful World of Wine (WWW)
The Wonderful World of Wine (WWW)

The Wonderful World of Wine (WWW)

The Wonderful World of Wine (WWW)
Hosts Mark Lenzi And Kim Simone Explore All Things Wine With You!
Trends, News, Education And So Much More
Airing Weekly On Franklin Radio WFPR 102.9 FM
Episode 281-Buying Tips For New Wine Drinkers
18 January 2025
Episode 281-Buying Tips For New Wine Drinkers

The Wonderful World of Wine (WWW)

Episode 281

Hosts Kim Simone and Mark Lenzi explore all things wine with you!

Buying Tips For New Wine Drinkers

In this episode of "The Wonderful World of Wine (WWW), hosts Kim and Mark dive deep into the world of wine for both newcomers and seasoned enthusiasts.

Key Topics:

    Buying Wine Wisely:

      Decoding Discounts: Learn how to spot misleading discounts and truly identify a good deal on wine.

      Quality vs. Price: Discover the key information that will help you select a quality wine at the best possible price.

      Tips for New Wine Drinkers: Get valuable advice on navigating the overwhelming world of wine and making informed choices.

    Building a Wine Collection on a Budget:

      Collecting vs. Investing: Understand the difference between collecting wine as a hobby and investing in it.

      Proper Storage: Learn the essentials of storing wine correctly to preserve its quality.

      Price Ranges: Explore affordable options for building a diverse and enjoyable wine collection.

      Who's Collecting? Discover the growing trend of wine collecting among younger generations.

    Next we explore The Penny State Study on the Wine Sweetness Scale:

      Understanding the Scale: Learn about the intricacies of the wine sweetness scale and its potential impact on consumer choices.

      Benefits and Drawbacks: Explore the study's findings and discuss how they can both help and hinder wine shoppers.

      Kim and Mark's Take: Get the hosts' insightful feedback and expert opinions on the study and its implications.

Whether you're a first-time wine buyer, a young enthusiast, or simply looking to expand your wine knowledge, this episode of "The Wonderful World of Wine" is a must-listen!

Cheers 

Kim and Mark

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Episode 276-Talking Wine With Drew Bledsoe
09 November 2024
Episode 276-Talking Wine With Drew Bledsoe

The Wonderful World of Wine (WWW)

Episode 276

Hosts Kim Simone and Mark Lenzi explore all things wine with you!

The Wonderful World of Wine (WWW): From the Gridiron to the Grapevine with Drew Bledsoe

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This week on The Wonderful World of Wine (WWW), we uncork a conversation with NFL legend and accomplished vintner, Drew Bledsoe!

Drew takes us on a journey from his early days as a New England Patriot quarterback to his current passion project: Bledsoe Wine Estates. We delve into:

    The inspiration behind Bledsoe's foray into the world of wine.

    The collaboration with his winemaker, Josh McDaniels 

    Drew's fight to allow direct shipping of wines in Massachusetts.

Get ready to tantalize your taste buds! We'll be raising a glass to two of Bledsoe's finest:

    The Bledsoe/McDaniels 2021 Pinot Noir: Drew shares the stories behind this exceptional offering.

    The 2021 Doubleback Cabernet: We explore the unique aging process using Italian concrete tulips.

But that's not all! Drew pulls back the curtain on his winery operations, from vineyard management to packaging. You'll hear fascinating details about Drew's dedication to his craft, and the parallels between his football career and winemaking success.  Drew also talks about Franklin, Ma.

Whether you're a die-hard Bledsoe fan or simply a wine enthusiast, this episode is a must-listen! Drew's passion for wine is truly infectious.

 To learn more about Drew Visit Bledsoe Wine Estates at 

www.bledsoewineestates.com

Cheers!

Kim and Mark

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#wine #thewonderfulworldofwine #drewbledsoe #bledsoewineestates

Episode 272-Neuromarketing in Wine with Marco Baldocchi
14 September 2024
Episode 272-Neuromarketing in Wine with Marco Baldocchi

The Wonderful World of Wine (WWW)

Episode 272

Hosts Kim Simone and Mark Lenzi explore all things wine with you! 

Uncorking the Mind: Neuromarketing in Wine with Marco Baldocchi

Hosts: Kim Simone and Mark Lenzi

Guest:Marco Baldocchi, Neuromarketing Expert and Author at Marcobaldocchi.com

In this fascinating episode, Kim and Mark sit down with Marco Baldocchi, a renowned neuromarketing expert and author. Marco shares his journey into the world of neuromarketing and discusses his recent Forbes article, "How Neuroscience Can Change the Wine Marketing Game." 

Key Topics Covered:

- Marco's Background: Learn about Marco's path to becoming a neuromarketing expert and his passion for wine and food trends.

- Neuroscience in Wine Marketing: Insights from Marco's Forbes article on how neuroscience is revolutionizing wine marketing.

- Sensory Experiences:Marco delves into the connection between food and wine sensory experiences and neuromarketing.

- Engaging Younger Generations:Strategies on how neuromarketing can attract younger generations to the world of wine.

- Wine Labels and Brain Choices:Discover Marco's intriguing research on how our brains respond to wine labels.

- Emojis and Shelf Talkers:A discussion on the impact of emojis and shelf talkers in wine marketing.

Tune in for an enlightening conversation that uncorks the secrets of the mind and the world of wine marketing!

#wine #thewonderfulworldofwine #marcobaldocchi #neuromarketing