317: Your Case Study Can Help You Get Found by AI

Your Case Study Can Help You Get Found by AI

Selective visibility strategist and business mentor Cindy Gordon explains why a case study works on all three audiences that decide whether you get chosen: the humans deciding whether to trust you, the algorithms deciding whether to show you, and the AI tools deciding whether to recommend you. She walks through what a case study is made of, and how to write one, using her client Jill, a luxury relocation realtor in Idaho who also publishes case studies about her own real estate clients on her website.

One digital marketing agency, Online Advantages, spent six months testing AI search visibility and concluded that case studies can be more valuable than generic content, because they give AI systems something they can check. Cindy is upfront that those are observations from their own work and not proven rules, and that nobody can say for sure which piece is behind a given result.

In her video testimonial, Jill says that when she started working with Cindy last fall she'd had maybe two or three Instagram leads turn into closed clients, and now 50% of her business comes from her Instagram leads. Her revenue has doubled over six to eight months, and leads are coming from ChatGPT and Grok too.

In this episode, you'll discover:

Why a case study works for humans, algorithms, and AIWhat one agency's six months of AI search testing found about case studies, and what they say it doesn't proveWhat Google's own guidance says about first-hand experience and original informationWhat a case study is made of, using Jill's results as the exampleFive things to write down to start your first case study this weekWhy this is the final call for Be the Answer, with registration closing October 27th

Perfect for: female entrepreneurs and small business owners who get great results for clients but haven't written them up as case studies yet.

Episode Highlights: "Someone deciding who to hire or what to buy really is asking one question, which is whether this will work for someone just like them." "I can't tell you her own case studies are the reason that ChatGPT and Grok started sending her leads. Nobody can tell you that for sure." "It's a starting point, a change, numbers, a timeframe, and her own voice with her name and her face on it. That is a case study."

Resources mentioned:

Be the Answer, live workshop, $27, October 27th through the 29th, registration closes October 27th: https://exclusivelycindy.com/be-the-answerJill's video testimonial: https://www.youtube.com/shorts/-_ZYn3cc5WIOnline Advantages, "How to Improve Brand Visibility in AI Search Engines: 12 Lessons From Six Months of Testing": https://onlineadvantages.net/how-to-improve-brand-visibility-in-ai-search-engines-12-lessons-from-six-months-of-testing/Google Search Central, Creating helpful, reliable, people-first content: https://developers.google.com/search/docs/fundamentals/creating-helpful-content

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About Your Host: Cindy Gordon is a Selective Visibility Strategist and 6x online business owner behind Exclusively Cindy. With a Masters in Special Education and training in Behavior Analysis, she takes an individualized approach to visibility, helping female digital entrepreneurs decide what they stand for, where they show up, and how. 

Learn more at exclusivelycindy.com