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In this episode of The Spoon Podcast, Mike talks with Yuta Katsuyama, co-founder of Chicago-based Onigiri Kororin, about his journey from Japan to building an onigiri business in the U.S.
They discuss how a graduate school project turned into a startup, the years of experimentation it took to find the right business model, why calling onigiri a “sushi sandwich” helped win over American retailers, and how frozen onigiri could help the company expand beyond Chicago.
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They discuss how a graduate school project turned into a startup, the years of experimentation it took to find the right business model, why calling onigiri a “sushi sandwich” helped win over American retailers, and how frozen onigiri could help the company expand beyond Chicago.
Learn more about your ad choices. Visit megaphone.fm/adchoices