
13 September 2025
Flipping the table on flashy gimmicks and high-stakes gambles - Jessica & Javie New Local Marketing Revolution. (S4E37)
The Shepherd at Work
About
They walked away from the world’s version of success—and discovered something better.
Jessica and Javie Madrigal, founders of New Local Marketing, aren’t just marketing pros. They’re husband-and-wife Kingdom entrepreneurs on a mission to take “local” from an afterthought to a power move—helping businesses grow without compromising their values.
In this episode, they share their journey of reinvention and full surrender to God—what it means to be unbound by the world’s systems and unhinged from the pressure to “look” successful. For Jessica and Javie, marketing isn’t about flashy gimmicks or high-stakes gambles—it’s about clarity, strategy, and impact that lasts.
From websites and SEO to social media and ad campaigns, they bring 15+ years of experience—but their foundation is built on something far deeper: faith, integrity, and the belief that local business is still the heartbeat of our economy.
In this conversation, we cover:
How surrendering your business to God changes every decision you make
The 3 phases of “New Local” growth—and how to know where you are
Why marketing without a plan is like playing roulette with your bottom line
How AI, automation, and data can serve—not replace—authentic relationships
The joy of building something that reflects both your calling and your community
If you’ve ever felt the pull to do business differently—anchored in strategy, fueled by purpose, and free from the world’s pressure—Jessica and Javie’s story will show you what’s possible when you give it all to God.
Jessica and Javie Madrigal, founders of New Local Marketing, aren’t just marketing pros. They’re husband-and-wife Kingdom entrepreneurs on a mission to take “local” from an afterthought to a power move—helping businesses grow without compromising their values.
In this episode, they share their journey of reinvention and full surrender to God—what it means to be unbound by the world’s systems and unhinged from the pressure to “look” successful. For Jessica and Javie, marketing isn’t about flashy gimmicks or high-stakes gambles—it’s about clarity, strategy, and impact that lasts.
From websites and SEO to social media and ad campaigns, they bring 15+ years of experience—but their foundation is built on something far deeper: faith, integrity, and the belief that local business is still the heartbeat of our economy.
In this conversation, we cover:
How surrendering your business to God changes every decision you make
The 3 phases of “New Local” growth—and how to know where you are
Why marketing without a plan is like playing roulette with your bottom line
How AI, automation, and data can serve—not replace—authentic relationships
The joy of building something that reflects both your calling and your community
If you’ve ever felt the pull to do business differently—anchored in strategy, fueled by purpose, and free from the world’s pressure—Jessica and Javie’s story will show you what’s possible when you give it all to God.