Dive into Austen Kroll's Trop Hop beer empire on Southern Charm—from the tropical grapefruit and passion fruit IPA launch in 2018, backed by his dad and King's Calling Brewery, to pushing it hard on the show with bar appearances, cans at parties, and merch hype. We break down why Trop Hop mentions faded in recent seasons, the sales dip, failed flavor refreshes, and the massive pivot to non-alcoholic THC-infused coolers (5mg and 10mg options in flavors like blood orange, passion fruit, blueberry pomegranate, and black cherry/Meyer lemon).
Is this a smart move as Gen Z drinks less alcohol and Bravo stars like Loverboy (Flowerboy line), Happy Eddie, and others flood the THC/cannabis space? We explore the market shift, website merch focus, distributor quirks, and whether this revives Austen's business after hints of struggles and shade from Craig. Perfect for Southern Charm fans wanting the latest on Austen Kroll's ventures, Bravo entrepreneur drama, and the rise of THC beverages!
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