You’re Missing Out on This Business Opportunity (Microsoft SA's B-BBEE Executive Explains Why)
18 March 2026

You’re Missing Out on This Business Opportunity (Microsoft SA's B-BBEE Executive Explains Why)

The Resonate Podcast with Michelle Expert

About

Apply Here: https://www.microsoft.com/en-za/eeipv3/ to step into your #MissionNext


In this episode of The Resonate Podcast, I sit down with Lebogang Luvuno, B-BBEE Executive at Microsoft South Africa, to unpack one of the most important conversations for entrepreneurs right now — how to access real opportunities that can take your business to the next level.


We go beyond the buzzwords and break down what B-BBEE, transformation, and what Equity Equivalent Investment Programmes (EEIP) actually mean — and more importantly, how they can open doors for you as a business owner.


We also dive into Microsoft’s Mission Next EEIP — a powerful programme designed to help South African SMMEs scale through technology, innovation, and global competitiveness.


If you’re an entrepreneur who feels stuck, overlooked, or unsure how to grow beyond survival mode — this conversation will shift your perspective.


In this episode, we unpack:

The real reason most South African businesses struggle to scale


What entrepreneurs misunderstand about corporate South Africa


The truth about B-BBEE and how it actually creates opportunities


What the Mission Next EEIP is and why it was created


How Microsoft is supporting black-owned businesses through Mission Next


What level your business needs to be at to qualify


How to position yourself for opportunities like this


The future of entrepreneurship in South Africa



This episode is for you if:

You’re building a business and want to grow beyond survival


You’ve heard of B-BBEE but don’t understand how it benefits you


You want access to bigger opportunities, networks, and markets


You’re ready to take your business seriously and scale



If you’re serious about growing your business, don’t just watch — position yourself.

Opportunities like this don’t come often, and the entrepreneurs who win are the ones who are prepared.


👉 Watch until the end to understand how to get involved and apply here: https://www.microsoft.com/en-za/eeipv3/