EP#85 Rob Reid | What Still Pencils Out To Build? + The Art of Placemaking
21 May 2026

EP#85 Rob Reid | What Still Pencils Out To Build? + The Art of Placemaking

The Rent Roll with Jay Parsons

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It's a very tough environment for apartment developers to get new projects started these days, with starts cut in half from 2022's peak levels. So what are the common denominators for projects breaking ground of late? Rental housing economist Jay Parsons dives into the data and shares five common themes among projects that are still working today even amidst softer rents and higher cost of capital. One unique profile includes master-planned development with long-term build-to-hold ownership. Jay travels to Raleigh and talks with Rob Reid of Kane Realty — which has been some of Raleigh's coolest live/work/play neighborhoods — for a conversation on placemaking. Additionally, Jay brings back recurring segments like In the News, Rental Housing Trivia, Good Question and Good News.